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OFFICIAL RELEASE INFORMATION FOR THE ADIDAS YEEZY BOOST 350 V2 "BUTTER"

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Kanye West and adidas are set to launch the latest edition of the YEEZY BOOST 350 V2 in a yellow-tinged "Butter" hue, replacing the "Peanut Butter" colorway we originally spied back in January. The details are consistent with previous 350 V2 releases, meaning the minimalist silhouette sports a Primeknit upper with distinct center stitching and a stitched-on heel tab for easy on and off. BOOST cushioning on the bulky midsole completes the look.  See additional images in the gallery below and expect the kicks to launch June 30th at adidas.com, select adidas retailers and yeezysupply.com. Retail is set at $200. Reservations for the YEEZY BOOST 350 V2 "Butter" will be available through select adidas retail locations prior to release day through the adidas Confirmed App. (Via: Freshnessmag ) Release Date: 6/30/18 (Saturday)

The Best Part of the World Cup Might Be the Menswear

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Perhaps you have heard that the World Cup began this week. Whether you’re the kind of person who insists on calling it fútbol despite English being your only language, or the kind of person who thinks a month of non-stop soccer sounds about as fun as juicing a lemon over a dozen fresh paper cuts, or (more probably) somewhere in between, there’s one thing we can all agree on: World Cup-themed clothing is very, very good.

Brooklyn Rooftop Bars That Deserve A Visit This Spring

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Spring has (allegedly) sprung. With nice weather returns one of Brooklynites’ favorite pastimes: outdoor drinking. To spend time with friends, loved ones, or even alone, breathing in that fresh Brooklyn air with your favorite adult beverage in hand invigorates the mind and body in a way that few activities can. As nice as it can be to imbibe in the elements at home, heading to a rooftop bar provides an enjoyable change of scenery and a bevy of new sights, smells, and people. Unfortunately, many Brooklyn rooftop bars and restaurants rest on the healthy laurels afforded by prime real estate and a breathtaking Manhattan skyline view. Yelp reviews of several of these rooftop spots reveal inattentive, bordering on offensive service that somehow doesn’t deter the hordes of people descending upon these bars every weekend. While it’s nearly impossible to escape the crowds of a nice rooftop bar, competent service makes a crowded environment infinitely more tolerable and allows customers to fo…

Jay-Z joins Puma Basketball in High-Profile Role

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As part of its aggressive commitment to relaunch its basketball sneaker category for the first time in 20 years, Puma on Monday announced that rapper and business mogul Jay-Z has been named to a high-profile role with Puma Basketball. A Puma spokesperson told ESPN Monday afternoon that Jay-Z's title would be president, but later clarified his title. "I can confirm that according to his deal with Puma, Jay-Z's official designation is Creative Director," Adam Petrick, global director of marketing and brand for Puma, told ESPN. "I referred to him (earlier) today by an informal designation." In advance of this week's NBA draft, Puma has already signed projected first-round picks Deandre AytonMarvin Bagley III and Zhaire Smith to multiyear footwear and apparel endorsement deals. The trio represents the first NBA endorsement deals for the brand in two decades. Puma last signed Vince Carterin 1998 to a 10-year deal, although the short-lived contract ended a…

WIZKID BECOMES THE FIRST AFRICAN ARTISTE TO WALK AT D&G FASHION SHOW

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Nigerian singer, Wizkid becomes the first African artiste to walk down the runway at the Dolce and Gabbana fashion show in Milan. After arriving Milan with British super model and actress, Naomi Campbell, Wizkid took the runway by storm; wearing a very stylish black and gold outfit, complete with studded mask and luxury jewelleries.

James Harden wears a Neil Barrett Shirt and Balenciaga Sneakers at GQ’s Milan Fashion Week Party

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