The three-minute ad was directed and produced by Baz Luhrmann (of "Moulin Rouge" and "The Great Gatsby" fame) in a Chanel homecoming of sorts — he directed the No. 5 film starring Nicole Kidman in 2004 — but this time around, Luhrmann's leading lady is Gisele Bündchen, who portrays a modern woman that embodies the true spirit of Coco Chanel. She's athletic and uses surfing as her daily moment of self-reflection, but she also has an aspirational career and a child. She also has a true love, which becomes the focus of "The One That I Want." During a press conference for the film, Luhrmann joked, "Finally! The Chanel woman is running to a man and not away from him."