Salvatore Ferragamo presents ‘A Man’s Story’ feat. A$AP Rocky & More

Storied Italian fashion house Salvatore Ferragamo presents A Man’s Story, a new project between the brand, led by creative director Massimiliano Giornetti, and photographer Francesco Carrozzini. Paying homage to a then 16-year-old Salvatore Ferragamo, who in 1914 emigrated from southern Italy to Boston, where he eventually moved to California and created his revered footwear brand.

100 years on, the house of Ferragamo has launched A Man’s Story, which takes an intimate look at a series of stories from a wide group of contemporary men. The series includes A$AP Rocky, photographer Ryan McGinley, actor Douglas Booth, and New York Rangers player Henrik Lundqvist among others. A Man’s Story showcases the stories of these men alongside Ferragamo’s Spring 2015 collection. Preview the teaser video with A$AP Rocky below, and head to Ferragamo.com to see more.

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