Muhammad Ali Signs Deal With Under Armour
73-year-old heavyweight boxing legend, Muhammad Ali, has just inked a new multi-year sponsorship deal with burgeoning sports giant, Under Armour.
Under Armour announced Wednesday that next month it will launch a “lifestyle apparel” line that features Ali’s likeness and motivational phrases. “Ali is one of the most recognized and celebrated figures of all time,” Under Armour noted – definitely setting this move up to be a major one for the brand.
Stay tuned to Studio 43 for more updates on the Muhammad Ali x Under Armour partnership!