For the tenth year in a row, global media and communications research company Millward Brown has released a list of the most valuable brands in the world. To no surprise, technology firms have taken most of the top spots with Apple leading the pack.
What may be unexpected, however, is that the highest ranked apparel brand is Nike. Not only did they beat out other athletic and footwear labels but Portland-based sportwear giant also edged out heavy hitters like Louis Vuitton, Zara, Hermes and H&M. Overall, they sit at number 28, having jumped up six places from last year’s results. Take a look at the full list here.