Tuesday, August 23, 2016

The Colorful World of Pablo: Inside Kanye West's Bid for Global Merch Domination


 "Saint Pablo," the closing track of his most recent album, The Life of Pablo, Kanye West raps, "I know I am the most influential." While that might seem like the most Kanye West thing Kanye West has ever said, know that today kids lined up outside pop-up stores around the world, from Los Angeles to Cape Town and beyond, just to buy his $55 T-shirts.
We sent photographers to six of West's 21—21!—pop-up shops across the globe (New York, Los Angeles, London, Cape Town, Miami, and West's hometown Chicago) to document the scene at each, both inside and out. (See Full Story Here)


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