BROOKLYN IS THE MODERN DAY ROME AND BARCLAYS CENTER IS OUR COLOSSEUM
Thursday, January 26, 2017
ASICS Unleashes New Tokyo-Inspired Apparel Collection JYUNI White
ASICS breaks new ground with its latest unisex collection JYUNI White, bringing together the brand’s signature lifestyle-focused functionality with an elevated fashion-forward aesthetic.
The collection includes three key pieces: a woven hooded jacket, knit short pants and a short sleeve top. The woven hooded jacket features lightweight mesh and translucent water-resistant nylon to block wind and rain. The knit short pants are made with Japanese looped back French Terry that balances warmth and weight, provides stretch and has a dry touch finish. The short sleeve top is constructed from a stretchable and durable lightweight fabric that prevents loss of shape. Every piece features a glow-in-the-dark 3D hexagon graphic that is the collection’s emblem.
JYUNI means “twelve” in Japanese but it also represents the movement of time and the constraints time brings. The concept behind the collection is to encourage individuals to break free from those constraints. The collection follows on from the new MetaRun concept running shoe inspired by the contrast between modern Tokyo’s gray concrete buildings and traditional Tokyo’s use of red. Both the MetaRun and JYUNI project represent traditional Japanese design through a combination of minimalism, beauty and functionality. In this way, the collection reflects ASICS’s brand DNA while remaining technologically innovative.
The JYUNI White jacket, short pants and top will retail at $270, $125 and $105; the collection launches in Tokyo on January 27 and globally on February 10. Find out where it will be available below and for further information visit the ASICS website.
ASICS Store, Tokyo FOSS Gallery, Beijing ASICS Store, Brussels, Dover Street Market, London Slam Jam, Milan ASICS Store SOHO, New York colette, Paris ASICS Store Huaihai, Shanghai BOONTHESHOP, Seoul End., online